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How To Find Your Blog’s Niche & Make It Successful

find blog niche

Featured image: Nick Morrison on Unsplash

Header image:  Hipster Mum on Unsplash

Chances are you already blog, have just started or are looking to start a blog. Otherwise you wouldn’t be here reading this post. Today everyone is doing it. From friends, to family and perhaps even your boss. There’s no wonder you too have decided to test the waters and give it a go. But with so many blogs online ( there are an estimated 42 000 000 WordPress blogs ), you are unsure if you will be able to be successful and perhaps you have no idea where to even start. Here I will tell you how to find your blog’s niche &  make it successful. It really is possible! 

Firstly let me say this. There is space for everyone on the internet. You just have to be willing to put in the work. You want in, right? But where do you start? What do you blog about? How do you find your niche and eventually monetise your blog? If you already know your blog niche then great, but if you kind of have an idea, then let me help you!

What Is A Niche

A niche is a specialised segment of the market. After much research you may have discovered that it has been said that you need to focus on one specific niche in order to be successful. That in fact is not true. Sure you need to know what you are talking about, but I have seen many sites such as Refinery29, Buzzfeed, Byrdie and various others that talk about more than one topic and do very well.

Myths About Finding A Blog Niche

You need to find a niche and then niche down from there. 

This is good advice when starting out as the more you niche down the more you will find a specific audience that will resonate with what you are writing about. But in essence, you really don’t have to niche down.

You need to pick a niche you are passionate about.

Most people start to blog because of two reasons. One, they want to help people, and two, they want to make money. But more often than not they find it very difficult to successfully merge the two. Ask any “How To Make Money” blogger if they were initially passionate about their niche, and the answer is normally no. If you are making a good sum of money from your blog then it is something you will learn to become passionate about. It’s as simple as that.

Choosing A Niche

Sure, if you want to blog about a very specific topic then go for it. For example, blogging about vegan recipes is a specific topic and would do very well. However, blogging about, say, Medieval history is very niched down and would be more difficult to market. That being said, blogs like this do exist and some have done very well. It all depends on how you market your blog. If you are not concerned about monetising your blog then feel free to blog away to your hearts content about anything you wish.

There are certain niches that do very well. So it is best to choose one of these niches if you wish to gain traction and be successful. Contrary to what you have been told. Many advise that when you start a blog you should simply “follow your passion” or “find yourself a niche you truly love and you’ll find yourself in a great position.”  Whatever you choose to blog about know that these are the 7 blog niches that get good traffic and make good money:

  1. How To Make Money
  2. Personal Finance
  3. Health & Fitness
  4. Food
  5. Beauty & Fashion
  6. Lifesyle
  7. Personal Development

What Do People Want? 

When thinking about which niche to choose, you must remember that people always want to be the best versions of themselves that they could possibly be. Each blog post you write should aim to help people or solve a problem.

If you can promise and show people how they can make money then they will listen.

If you can promise and  show people how to wear a style and where to get it they will listen.

If you can promise and show people how to get in the best shape of their lives then they will listen.

Niches that shows people how to be the best version of themselves are the niches that you should be looking to enter.

You Have A Niche, Now What?

Now that you have decided what you are going to write about and your niche, you need to focus on a few key points. Firstly you will need to establish how you plan to gain a following. You don’t want to be putting in all this work and then have no one reading it. Here are some ways you can gain a following.

Facebook Groups: Facebook’s algorithm has changed many times and will continue to do so in the future. One thing that will remain stable is that of Facebook Groups.  The great thing about a Facebook group is that as soon as something is posted in a group everyone who is part of that group will be notified of the post. It is a good idea to start a Facebook group and then promote it on your blog, Pinterest and on your Facebook feed. This way you can build a loyal following and every time you post something on your page linked to your blog the people in the group will be notified.

Email: Email is seriously under-rated. Having an email list is essential, and something you should start building at the very beginning. Most people will come to your blog and never be seen again. But if you have their email address then you can notify them of new posts and they will come back to your blog.If in the future you would like to sell an e-book or a product then you instantly have people to market it to.

I personally use Convertkit and have found it to be amazing! It doesn’t cost an arm and a leg and is super easy to use. This is especially great as I’m not the most tech savvy person out there. It’s the cost of a couple of Starbucks coffee’s a month and really is worth it. You can check it out here.

Whilst you are here, I would really love it if you signed up to join my mailing list. You will get great content and I promise to never spam you.

Instagram:  Instagram is a great tool. A vast majority of people spend a lot of time on Instagram and therefore it is a great way to get people to follow you and visit your blog.

Pinterest: Pinterest is honestly one of the most important, if not the most important, platform that you can use. Here you have the chance to introduce your blog to new people every single day. So if you aren’t already on Pinterest, make sure you get a business account asap! Joining group boards and having catchy images will also help you to attract more readers.

Will A Multi-Niche Blog Work?

I know by now you have a million and one things flying around your head. One of them being,”will a multi- niche blog work?” You read earlier that you had to select a specific niche and then niche down even further, and you have been hearing this a lot I’m sure. Well, quite frankly you don’t have to focus on just one niche. The Mod Maven is proof of that.  I personally love to write posts on various topics that I know will help my readers. I have niched in the aspect that I write to help women in their 20’s & 30’s navigate life and become the best version of themselves. Each post I write is different, but each post helps these women answer questions.

There are various sites that do this. Think Buzzfeed, Refinery29, Upworthy and various others. That being said, if you would like to focus on a certain niche then by all means go ahead.  I personally chose to blog in the lifestyle sector about various topics because I know that my content will be valid throughout the year and not just at certain times of the year or month. For example, if I just blogged about money saving hacks then the post would do well in the beginning months but not so well during the holidays.

Choosing A Single Niche

If you have chosen to blog in just a single niche then go for it. Many bloggers have chosen to do so and they are doing really well. There are just a few tips that you need to bare in mind:

You need to know how to market your content all year round. So if you are blogging about food then have specific recipes for Christmas time that will do well then and then recipes for summer time when people are looking to lose weight. Study the big bloggers in your niche to see what they are doing. They will know what is working when and you can take your ques from them.


Don’t be afraid and intimidated by bigger bloggers. There is enough space for everyone. You just need to start. In a years time you will have wished that you started. You have nothing to lose. Go for it!. Let me know if you have any questions in the comments below.

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